No but look
> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.
So google has been tracking rebelliousness since when that today they have a 30% historical comparison?
I was positive that this was satire, but no that's genuinely right there in the post.
> willing to break from convention
By following this new shiny convention!
I am a little afraid to ask but what is a "jump in rebelliousness"?
It means a trillion dollar company is affirming people’s dissatisfaction with the status quo for even more $$$.
While destroying the meaning of rebellion - which we could use a bit of right now.
Rebelliousness appears to be one of the emotion metrics they used to score the designs.
It's the new way hipsters use their fingers to push the buttons with their fingers. It's magical or something.
And they quantified each of those gains down to two full decimal places of precision!