I am a little afraid to ask but what is a "jump in rebelliousness"?
It means a trillion dollar company is affirming people’s dissatisfaction with the status quo for even more $$$.
While destroying the meaning of rebellion - which we could use a bit of right now.
Rebelliousness appears to be one of the emotion metrics they used to score the designs.
It's the new way hipsters use their fingers to push the buttons with their fingers. It's magical or something.