> You’d think sites would want to minimize the impact of the cookie law on usability, instead of expanding on all the worst parts of it. Really wish that law would go away.

The law does not require the banners if the site is not doing shady stuff the user probably doesn't want in the first place. Also the law does minimize the usability impact: rejection should be as easy as consent. It's just that companies simply break the law.

> Really wish that law would go away

> I hope they didn’t get any ad impression points for my brief visit

Choose one

The tracking consent banner I saw was actually quite good. It had two big buttons: "Reject all" and "Allow". I'd wish all pages had a tracking consent banner like this.

With regards to ads, I can't say a thing. I'm using ad blockers since they became available and hosts files before that.

There isn't such a thing as a cookie law anymore. And in this case, it's not GDPR at fault, but rather the website.