Yeah. SOC2 reminds me that I didn't mention sales as well, another security-as-economics feature. I've seen a lot of enterprise RFPs that mandate certain security protocols, some of which are perfectly sensible and others... not so much. Usually this is less problematic than insurance because the buyer is more flexible, but sometimes they (specifically, the buyer's company's security team, who has no interest besides covering their own ass) refuse to budge.

If your startup is on the verge of getting a 6 figure MRR deal with a company, but the company's security team mandates you put in a WAF to "protect their data"... guess you're putting in a WAF, like it or not.