I hadn't heard that he'd paid an outside agency for them, but I did hear that he had the attention span of a toddler and in order to get him to read them at all they had to change the briefings to include a lot of exciting pictures and very short bullet points or write as if they were telling him a story instead of delivering a report while also adding his name as many times as possible in the text.
I'm not racing horses, but it seems like Dems took a similar attitude toward this administration to the polls, and found out. Underestimating folks is so dangerous. I'm just paying attention.