Drop flyers on campus/doorsteps when students move in, good way to get 1 year contracts if those are worth it for you (might not be). Comcast just walks door to door and hands kids routers on the spot.
We'll probably do a "hard-launch" soon where we'll do a bit of advertising and open up installs within the city, instead of just serving homes up in the mountains. Good news is we don't need contracts, we have exactly 0 turnover and no real competition, it's not hard to beat Starlink and everyone universally hates CenturyLink/Comcast here.