This sounds like recent Dell and Lenovo strategies
recent? they've been doing this for decades.
person a: "I just got an new macbook pro!"
person b: "Nice! I just got a Lenovo YogaPilates Flipfold XR 3299 T92 Thinkbookpad model number SRE44939293X3321"
...
person a: "does that have oled?"
person b: "Lol no silly that is model SRE44939293XB3321". Notice the B in the middle?!?! That is for OLED.