A lot of time & effort went into that write-up.
I realize what I'm about to say will get backlash ... but I can't help but think is the time to write this postmortem indicative of how the business was run.
Meaning, who benefits from the output of this postmortem? Seems like mostly strangers (who might not even live in UK).
What other time/effort/resources was spent on things that weren't directly engaging with their customer ... because it seems extremely clear without knowing much about that market that this isn't a technical challenge per se - but a regulatory / social problem and the modest amount of capital they raised won't even scratch the service on solving this problem.
Note: not intending to be negative. It just seems like the elephant in the room is that the team was so ill-prepared and not understanding what actual problem they are solving - that my heart goes out to them.
> Meaning, who benefits from the output of this postmortem? Seems like mostly strangers (who might not even live in UK).
Seems to be a piece of content marketing intended to help the two founders land a new role in the US so, in that sense, it does seem pretty strategic and well targeted.
> this isn't a technical challenge per se - but a regulatory / social problem and the modest amount of capital they raised won't even scratch the service on solving this problem.
Stripe hasn't fully fixed online payments but still made a good business of making things better.
At a high level, SaaS to help people filling out planning permission forms sounds like a viable business. Many thousands of people do this as their full time job, so their employers might be willing to pay £100 per user per month on something that makes them more productive.