Yes but the industry is so rooted and vendor locked that it is extremely hard. People pay for Autodesk, Ansys, comsol etc. because it is proven and engineers are trained to use it. I would not be eager to use something new if I’m a constructor or car manufacturer.
Sure, a new startup will never get any market share in large, stable businesses like those. They would have to sell to other startups. New auto parts manufacturers pop up all the time.