HN fails this one…
Which suggests that content wins and form just needs to be good enough for the intended audience.
To put it another way, san-serif is usually the best font absent a brand identity because it is the simplest thing that might work.
The problem is there’s no shortcut to typographic expertise. Design is a process not two tips and one trick.
> Which suggests that content wins and form just needs to be good enough for the intended audience.
I agree to an extent, but why not put the extra effort into making that content easier to read, especially for those whose vision is degraded (which is ultimately all of us given enough time).