If you're going to be an ass kisser, you can't do it half way. You gotta make the ass being kissed like it's the only ass you'll ever kiss again. Phony ass kissing is so obvious that the ass being kissed is insulted even more. At that point, you'd have been better off doing nothing

> it's worth it

Only after factoring out the effects of your integrity and self-respect. But I suppose that in Meta’s case we can assume that sort of pre-discounting of character was already done.