I'm an AI fan, but there's clearly a desperate attempt by just about every tech company to integrate AI at the cost of genuinely productive developments in the space, in a manner that one might describe as a "bubble." Microsoft's gotta buy enough GPUs to handle Copilot in Windows Notepad, after all...
Calling it desperate is a subjective assessment. Yes, some strategies are more haphazard than others, but ignoring generative AI currently is the same as ignoring the internet in 1999 or mobile in 2010 (which facebook famously regretted and paid $4+1B to buy instagram and whatsapp in order to catch up)