This is why I have a bunch of stock in Shopify. It's slowly started rolling out discovery features in its Shop app that federates its stores. I try to limit my use on Amazon to things I know can't be faked and things that are so much cheaper that I can deal with it being fake. My purchasing trends have definitely moved toward the edges - aliexpress for chinese stuff (that would normally be on Amazon) and Shopify for "buy it for life" stuff.