Passwords aren’t painful if you have good tools for them such as password generator/managers, what is painful is all of the sites that break them by making you change your password periodically or requiring particularly obtuse sets of characters or prohibiting certain characters like ‘ or \ (if you have to confess that kind of malpractice just fire your IT already)
I disagree. It's easier to get the non-technical in my life to remember one password than many. And most of them can't even manage that. I too have failed many times with 1password. It's literally one password and they can't remember it. It makes me understand why I keep seeing new email addresses: the moment their phone dies, they are out of luck because they don't remember their email passwords. At least magic link is one less password for them to forget.
And when they can't log into the email to get their magic link because they don't know the password?
We're just moving the problem