From what I am hearing, he seems to have appealed on culture war issues. On economic issues, it was assumed that Biden had been doing something bad and Trump would end it, but they didn't much care past that.
There is still a halo of "Democrats are bad at the economy" dating from the 1970s and rooted in the New Deal.
There is immense anger at the democrats. There's never any actual evidence for why though.
Because nobody likes admitting the why: The democrats are hated because of the Civil Rights Act, and how the feds enforced it in the south.
It is not a coincidence that states that tried to ignore the Civil Rights Act have been strong Republican voters ever since.
Democrat hatred is based in tyranny. The "tyranny" of being forced to treat black people as equals.
Yeah, the New Deal. That terrible disaster that turned America into a temporary economic powerhouse until their kids decided no further investment was necessary to keep the good times rolling.
Enjoy your bridges.