I don’t understand why this is happening. Why is everyone buying into this hype so strongly?
It’s a bit like how DEI was the big thing for a couple years, and now everyone is abandoning it.
Do corporate leaders just constantly chase hype?
Yes corporate leaders do chase hype and they also believe in magic.
I think companies implement DEI initiatives for different reasons than hype though. Many are now abandoning DEI ostensibly out of fear due to the change in U.S. regime.
A case can be made for diversity, but the fact that all the big companies were adopting DEI at the same time made it hype.
I personally know an engineering manager who would scoff at MLK Day, but in 2020 starting screaming about how it wasn’t enough and we needed Juneteenth too.
AI isn’t hype at Nvidia, and DEI isn’t hype at Patagonia.
But tech industry-wide, they’re both hype.
I think many were rightly adopting DEI initiatives in an environment post me-too and post George Floyd. I don’t think it was driven by hype but more a reaction to the environment which heightened awareness of societal injustices. Awareness led to all sorts of things - conversation, compassion, attempts to do better in society and the workplace, and probably law suits. You can question how motivated corporations were to adopt DEI initiatives but I think it’d be wrong to say it was driven by hype.
I’m not sure companies are “abandoning DEI” so much as realizing that it’s often only a vocal minority that cares about DEI reports and scores and you don’t actually need a VP and diversity office to do some outreach and tally internal metrics.
The climate has changed. Some of that is economic at big tech companies. But it’s also a ramping down of a variety of things most employers probably didn’t support but kept their mouths shut about.