The trick is in the « materially ».
The inability to demonstrate incrementality in advertising is going to come in very handy to dodge this rule.
Hmm yeah I guess I wasn't completely aware of that term and its implications. That seems like a pretty weird qualifier for such a law. Now it kind of makes it sound like the law wants to prevent people using AI in a way that makes your grandma transfer her life savings to them.
Clearly, most LLMs would work in small increments with compounding effects.