It doesn't have to be high intent all the time though. Chrome itself is "free" and isn't the actual technical thing serving me ads (the individual websites / ad platforms do that regardless of which browser I'm using), but it keeps me in the Google ecosystem and indirectly supports both data gathering (better ad targeting, profitable) and those actual ad services (sometimes subtly, sometimes in heavy-handed ways like via ad blocker restrictions). Similar arguments to be made with most of the free services like Calendar, Photos, Drive, etc - they drive some subscriptions (just like chatbots), but they're mostly supporting the ads indirectly.

Many of my Google searches aren't high intent, or any purchase intent at all ("how to spell ___" an embarrassing number of times), but it's profitable for Google as a whole to keep those pieces working for me so that the ads do their thing the rest of the time. There's no reason chatbots can't/won't eventually follow similar models. Whether that's enough to be profitable remains to be seen.

> Search is all about information retrieval. AI is all about task accomplishment.

Same outcome, different intermediate steps. I'm usually searching for information so that I can do something, build something, acquire something, achieve something. Sell me a product for the right price that accomplishes my end goal, and I'm a satisfied customer. How many ads for app builders / coding tools have you seen today? :)

I have shifted the majority of my search for products to ChatGPT. In the past my starting point would have been Amazon or Google. It’s just so much easier to describe what I’m looking for and ask for recommendations that fit my parameters. If I could buy directly from the ChatGPT, I probably would. It’s just as much or more high intent as search.

The main usage of chatgpt I’ve seen amongst non-programmers is a direct search replacement with tons of opportunity for ads.

People ask for recipes, how to fix things around the house, for trip itinerary ideas, etc.

> And if he Chatbot is serving the ads when I’m using it for creative writing, reformatting text, having a python function, written, etc, I’m going to be annoyed and switch to a different product.

You may not even notice it when AI does a product placement when it's done opportunistically in creative writing (see Hollywood). There also are plenty of high-intent assistant-type AI tasks.

Obviously, an LLM is in a perfect position to decide whether an add can be "injected" into the current conversation. If you're using it for creative writing it will be add free. But chances are you will also use it to solve real world problems where relevant adds can be injected via product or service suggestions.

Re "going to be annoyed" there is definitely a spectrum starting at benign and culminating to the point of where you switch.

Photopea, for example, seems to be successful and ads displayed on the free tier lets me think that they feel at least these users are willing to see ads while they go about their workflow.

Chatgpt is effectively a functional search engine for a lot of people. Searching for the answer "how do i braid my daughter's hair?", or, "how do i bake a cake for a birthday party?" can be resolved via tradtitional search and finding a video or blog post, or simply read the result from an LLM. LLM has a lot more functionality overall, but ChatGPT and it's competitors are absolutely an existential threat to Google, as (in my opinion) it's a superior service because it just gives you the best answer, rather than feeding you into whatever 10 blog services that utilize google ads the most this month. Right now ChatGPT doesn't even serve up ads, which is great. I'm almost certain they're selling my info though, as specific one-off stuff I ask ChatGPT about, ends up as ads in Meta social medias the next day.

The intent will be obvious from the prompt and context. The AI will behave differently when called from a Doc about the yearly sales strategy vs consumer search app.