Far to little effort and attention has been devoted to creating beautiful text online. The web set text back centuries. In some ways it was never this bad except for the monospaced typewriters. This is welcome indeed.
This made me think of one person who cares for it - Matthew Butterick's Practical Typography appears to have spent quite a bit on bringing typeset-like text to his website.
MB over-engineered that book. Example: look at the paragraph that stars “But I don’t have visual skills” on this page: https://practicaltypography.com/why-does-typography-matter.h...
Notice how the open quotation marks hang into the left margin. There’s been some recent work with CSS to make this automatic, but that’s newer than this book and support is spotty. MB made it happen with a (iirc) custom filter inside the Pollen setup he made for this book. Wild. And beautiful.
See also the added soft hyphens within each word for hyphenation: https://practicaltypography.com/optional-hyphens.html#:~:tex...
Ironically (or not) this section (on mobile anyway) seems to hyphenate way too much, with three lines in a row and two lines in a row ending in a hyphen (5/8 total lines in the paragraph).