They do look weird but they all match a video.
I think photos are real, just focus is screwed up and maybe they added some automatic effects (tilt-shift or blur afterwards). First few seconds of the video are identical and you can see how much camera is fighting to focus when hand appears in the front.
Look at the first picture in the carrousel after the video; and look closely at the white/green checkerboard squares.
Theyre messed up in a way that would only make sense if the image were AI generated because that pattern is trivially easy for a human to create but difficult for AI to get right.
An image or two afterwards has something strange with a table intersecting a window ledge too. It looks as if the AI attempted to do two images in one (like you see in some pictures of home designs). So I suspect all the images were AI generated but some more effectively than others.
If so, congrats on making it so similar to the actual product. Large manufacturers are worse with their product renders they use in ads.
Still I have no idea why one would do that.
Yes it's very odd. Using non-real images is one thing (I mean we do that with 3D renderings), but images that don't show the product correctly is quite another. It destroys all trust I might have had for them as a seller, and all respect I might have had for them as a creator.
The first piccy has four white kings and is missing four pawns. Black has three or four bishops, a pawn that has just come off the rack and something odd has happened to their left hand side.
The board is very odd.