I think it's just the best available location in Europe for it. Previously, the same company were doing launches from European territory (French Guiana), but not on continental Europe, which seems to be the new direction.
https://isaraerospace.com/press/andoya-spaceport-future-laun...
I really have to wonder why Spain isn’t a viable launch site .. anyone know?
If you're wondering because Spain is southerly and hence closer to the Equator, consider this: the extreme southernmost point of continental Spain (latitude 36° N) is still farther north than most of North Carolina in the USA [0].
Only the Canary Islands have comparable latitudes to Cape Canaveral. While on the one hand a Canarian launch site could perhaps be a huge economic and productive boon for the Islands, I think that it might conflict with their unique ecosystems, tourism, and even (maybe?) with their current use as a base for telescopes, which is useful thanks to their high mountains and low pollution.
I wonder if its because (1) theres no space left on the Med coast in Spain for this or (2) if a Spanish launch site does not offer enough angle for moderately inclined orbits because (3) they would still be dropping hardware on central Europe for nearly all common orbit profiles.