With all due respect, this strikes me as a middle school opinion on how media should work.
> Good reporting is not skewed by ideology.
You can't not have a perspective. You can be upfront about what your perspective is, while giving reasonable time to other perspectives.
> Good reporting is presenting facts about all sides.
Here I think the school-age lessons about what is fact and what is opinion does us all a massive disservice.
> Good reporting is not about demonizing your perceived enemies while excessively praising your idols.
If you can make a good argument supporting your demonization or praise, why not?
I believe you are wrong about what quality reporting is about. Journalism degraded because of the economic situation they find themselves in, but also because the school of journalism degraded. Maybe as a reaction to economic woes, but it certainly didn't not revolutionize the craft and instead did away with some quality aspects.
> school-age lessons
You could elaborate on this "argument", but we would probably disagree about the problems of modern journalism.
> If you can make a good argument supporting your demonization or praise, why not?
Because this is a more or less proof you didn't write an article to inform the reader and that you had other aspirations. You also lose the trust of your readers, but of course you always can work from the minima some papers find themselves in. Boulevard can be economically viable.
Be that as it may, to be a successful journalist is difficult today. And if you are too successful, you probably have a lot of enemies in your own trade.