EU has laws that give back control to users.
But for this to be effective, the browser should be cooperating and working on the user’s behalf to limit tracking. (You know, the whole reason why WWW calls it “user agent” — it should be on the user’s side.)
Unfortunately >90% of browsers use an engine made by the greatest beneficiary of user tracking. Hundreds of billions in future profits might be endangered by giving users actual control. The proverbial fox guarding the hen house.
> the browser should be cooperating and working on the user’s behalf to limit tracking
I hear Microsoft is working on a new browser that gives the user more control over cookies:
1. It shows a confirmation dialog before setting a cookie
2. The site can declare a machine readable policy (P3P) specifying what the cookie will be used for, which the browser uses to automatically decide if the cookie should be permitted.
They plan to call it "Internet Explorer" or something.