This is simultaneously really cool technology, like a hyper-specialized analog light field display with health benefits, and yet there's also something dystopically unsettling about the sun being faked by a machine in a box.
Please don't have your marketing department destroy the real sun. Doing so would break antitrust regulations.
Yes! We started out building light field displays and originally used digital displays (arrays of micro LCD screens) - the result was super awesome but had a long road to becoming becoming a commercially viable product so pivoted to analog use cases which are a lot more energy efficient meaning we could achieve a lot brighter output.