That's connected with a basic usability complaint about current web interfaces, that ads and recommended content aren't stable. You very well might want to engage with an ad after you are done engaging what you wanted to engage with but you might never see it again. Similarly, you might see two or three videos that you want to click on on the side of a YouTube video you're watching but you can only click on one (though if you are thinking ahead you can open these in another tab.)

On top of that immediate frustration, the YouTube style interface here

https://marvelpresentssalo.com/wp-content/uploads/2015/09/id...

collects terrible data for recommendations because, even though it gives them information that you liked the thumbnail for a video, they can't come to any conclusion about whether or not you liked any of the other videos. TikTok, by focusing on one video at a time, collects much better information.