Another related aspect: it’s likely that tech hype sphere will not actually make much of a difference unless you’re selling to those people directly. My app Payload got featured in fastcompany, and I thought that was amazing. It drove traffic to the website and I was just waiting for the users… that didn’t come. And then a few days later back to normal.
On the other hand, the less prestigious tech blogs for regular people (think PC magazines) were much better at driving both real users and also traffic.
Anyway, the point is that your customers might not be on product hunt checking out the coolest newest hypiest products. In fact, it’s very unlikely they are. Just a reminder to not take these games so seriously.
Isn't producthunt (and similar) aimed at VCs fishing for unicorns? The idea being that they'll know to then market your product where it belongs so they can grow it and make their billion. If that's not it, then vcfish.com is $12/year and available
That sounds right. Now, I haven’t used producthunt but I believe they market themselves differently, with a heavy focus on ”creator community” and I believe they also call the VCs ”hunters”, suggesting perhaps that people are there looking for products to use and purchase, rather than an early investor club. LinkedIn, but instead of laborers and employees, it’s early founders and VCs? Doesn’t sound as sexy, and definitely not very indie hacker, tinkerer, explorer vibe. I don’t know if that’s the case, but it nevertheless feels like a mismatch between messaging and reality.