I think the issue nowadays is that people expect to have a MILLION FOLLOWERS and a revenue stream and a personal brand and and...
In the ye olden days people just blogged about stuff they found interesting. If nobody read it, it was still out there for someone to find. I can remember multiple times where finding some obscure blog helped me debug an issue I had.
Now it's all hidden in Reddit or even worse in TikTok or Youtube videos that won't get indexed properly.
In ye olden days, people who were online had a stable income from a cushy job or retirement, with ample of free time and energy to do a bit of blogging.
In today's world of global economic depression, everybody is fucking bloodshot eyed desperate to make enough money to have a roof over their head. So if they have time and energy to make a quality blog, it means they are scraping by financially and need to monetize ASAP. And if they are employed it means they don't have the time or energy left when they're at home to make a quality blog.