From the article: Keichii Matsuda wrote a manifesto called "GODS". In it he describes an anaphor for augmented reality rooted in pagan animism. Unlike monotheistic Western approaches of interfacing artificial intelligence like ChatGPT or Siri, he advocates to leverage the possibility of augmented reality technologies to extend places and objects to populate the world with many different agents or "gods".
Author should read Daemon by Daniel Suarez written in 2006 that explores the idea of persistent and potentially powerful AR entities that interact with humans. It also loosely plays with the idea of AR somatic gestures acting as a mystical conduit for "primitive incantations" that have a physical affect on the real world.
Others have suggested Ra for those that find this concept compelling. Let me also recommend basically all of Karl Schroeder's work, which touches on machine intelligence in lots of ways. The steampunk Virga series has AIs which act on behalf of nature, Lady of Mazes has "votes" which are physical embodiments of political movements, and Ventus has sentient terraforming robots who no longer think as humans do.
Hey, thanks for the literature recommendations and pointer. Will definitely have a look at them.