Forbes, a name that probably makes people think about business articles, has been publishing all sorts of non-business pieces and they did extremely well on SEO because the domain has a lot of authority and inbound links.

So well that basically people were speculating the SEO part would take over the more traditional business.

Google caught up recently (as in a few weeks ago) and has heavily punished their ranks.

Ironically if you search Google for “Forbes SEO” you’ll find many articles about what happened. I think it all started with something titled “The parasitic company trying to take over Forbes”