Discovery plays are usually a tarpit idea though. Supply of founders high. Supply of customers low.
It is the equivalent of queuing up for an X-factor (or whatever they call it these days) audition, aiming to be the next One Direction. Someone will win of course which makes it seem possible.
Find the short queues! If someone says "why the fuck you interested in that" it might be a good sign.
In the case of my suggestion, it is not to win, more of a play to be present and seen. Monetize via endorsement (paid listings) or ads. If you have like 10s of them, less than 10% have to attract just above average to be self-sustaining.