Intel was famously not complacent. Perhaps a long lapse starting a decade ago. But even then “complacence” was not the problem. Ditto for Boeing. Managerial focus on just milking the cow has been the fundamental problem: and they milked frantically—not complacently.
I can't tell if I'm missing sarcasm here but ...
Intel was paying customers Billions a year not to use their competitors products in the early 2000s. So not complacent about breaking the law to stifle competition but also complacent about actually building competitive chips that could win in the market.