That's the same principle used by cheap solder stations to regulate the tip temperature without employing a thermal sensor: they measure the heater resistance, presumably during the off state of the PWM signal that drives the heater. In that case the measurement is less accurate than using a real sensor, still good enough for cheap solder stations where a few degrees don't make a big difference.
Why would they do it during the off state? If they know the voltage and can measure the current that they're driving it with -- or vice versa -- they can use Ohm's law to calculate the resistance.
They'd probably have to do that anyway.